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10 Years In, and No Sign of Slowing Down

Dianne Eineichner Celebrates 10 Years as Executive Director of Downtown West Allis

Slowing down is not a phrase in Dianne’s vernacular. Whether she is meeting with new businesses or cleaning out brick planters, Dianne lives her job as Executive Director of the Downtown West Allis Business Improvement District (BID). Since starting the position on Valentine’s Day of 2009, she has worked towards building awareness of the downtown, creating some of the biggest events in the city, and keeping the area vibrant and viable.


In honor of her ten years, I decided to ask her ten questions about her time with the Downtown West Allis BID and give our followers a behind the scenes look at what it takes to be an Executive Director.


E: What was your first thought when you were offered the Executive Director position?


D: Honestly? That I wasn’t qualified and lacked experience because I wasn’t a business owner. I later learned that being a business owner wasn’t a big part of the job, but understanding small business and being an advocate for them was more important.


E: Was this a career path you saw yourself going down before you were offered the job?