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Support Black Businesses in West Allis Downtown

February is Black History Month, an annual celebration of achievements by Black Americans and a time for recognizing their central role in U.S. history.


Approximately 10 % of the businesses located within the boundaries of West Allis Downtown are Black Owned, and contribute to all parts of our business mix!


The Diamond Collection (7234 W Greenfield Avenue)- Clothing Store

The Diamond Collection offers a variety of the newest fashions. Owner Unike Moore (pictured center) started The Diamond Collection as an online business, but as it grew, she decided to take the risk and opened her brick & mortar in May of 2021. Since then, the business has grown and she is expanding the space, renting her additional suite to a hair, nail, and lash technicians.


Fit Her/ Fit Her Kollection (7207 W Greenfield Avenue)- Personal Trainer/ Waist Training Apparel

Tierra opened Fit Her in 2018 and has been inspiring weight loss and physical fitness ever since! Fit Her offers personal training as well as training apparel like waist trainers, bands, and more!


Inkwell Tattoo Company (7524 W Greenfield Avenue)- Tattoo Studio



Inkwell Tattoo Company is Black-Owned, woman managed, ADA accessible, and LGBTQ+ friendly, which is bringing tattoo culture into the modern times. Jon, Amy, and their team created a welcoming and inclusive environment while emphasizing cleanliness and professionalism. Jon J has been tattooing for 14+ years and takes pride in the fact that Inkwell Tattoo Company is a place where an 18-year-old can feel comfortable to get their first tattoo, a grandmother can get a tattoo, and everybody in between.



Live Animations Events & Rentals (7121 W Greenfield Avenue)- Event Planner



Shamira Wheeler opened Live Animations in West Allis Downtown in 2016, starting with balloon sculptures and party rentals. Today, the business has grown to a small event venue, but still offers off site event planning, mascot characters, and other party needs.


State Farm Agent, Alex Toole (7343 W Greenfield Avenue)


Alex Toole has been a State Farm agent since 2004, offering a variety of insurance options to residents and businesses in the area. His office is located right in the heart of West Allis Downtown and has been located here for years! In fact, Alex loves the community so much, he purchased the building in 2011, solidifying his roots in the West Allis community.



Swaye Tea Café (7326 W Greenfield Avenue)- Tea Shop and Health Conscious Café


Besides being Black Owned, Swaye Tea Café is also Woman, LBGTQ+, and Veteran owned! Owner Shiree Bass-Henry opened Swaye Tea in West Allis Downtown in 2018 for the basic need to improve one’s health. She believes the saying “An apple a day” should be changed to “A cup of tea a day”. Not long after opening Shiree and her wife Aisha added a kitchen to the café, offering guests smoothies, sandwiches, soups, and more! In 2021, they added afternoon tea and high tea to their growing list of offerings, and we can't wait to see what they come up with next!


Teresa's Interior Designs (7123 W Greenfield Avenue)- Custom Furniture & Interior Design


Teresa Wilson opened her shabby chic furniture store in West Allis Downtown in 2019. She sells full sets as well as one off pieces reflecting her style. Teresa also offers custom pieces for customers looking for a one of kind item for their home.





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